Product Entrepreneur

Your guide to launching a product

Looking to bring your product idea to market? Product Entrepreneur will teach you everything you need to know to get that idea out of your head and into the hands of paying customers.
Successful product entrepreneur Chris Clearman compiles years of hard-won knowledge and experience in this practical guide to launch and grow your product business. This book covers the entire process from vetting your ideas to perfecting your pitch to retail buyers, and everything in between.Topics covered include:
Vetting ideas and picking out the winners through market research
Designing your product and brand to sell
Registering and operating a product-based business
Financing your product business
Prototyping, product development, sourcing, and manufacturing; how to make it happen
The logistics of moving product around the world
Building your ecommerce website
Marketing and digital advertising to drive sales
Getting your product on store shelves
Specific resources, recommendations, and services to build and grow your business
And so much more
If you’re just looking for an entertaining read, this book probably isn’t for you. Packed with useful information and nitty-gritty details you can’t find elsewhere, this book is solely focused on helping the aspiring product entrepreneur make their dream a reality.Product Entrepreneur offers a step-by-step guide to take your product idea from a simple napkin sketch through your first $1 million in sales. The recipe is here – just add work ethic.

About the author

Chris Clearman

With an early career as a product designer for two well-known companies, Chris Clearman began his journey into product entrepreneurship by hustling on nights and weekends to bring his own products to market. As a bootstrapping enthusiast, Clearman has a developed a knack for building high-growth consumer product companies using minimal resources. Now, after launching multiple successful product brands and over 40 individual products, Product Entrepreneur compiles the details from his personal notebook documenting years of hard-earned knowledge and experience for the benefit of his readers.